Dr Aleks Krotoski spells out what is really for sale when Zuckerberg floats facebook.
The decision to sell shares in his ‘just want to make the world a more open and connected place’ philosophy may well be a tipping point for Facebook and its place in our lives but its the culmination of a trend that’s been gathering momentum and legitimacy for years. We all know what’s going on – we all know about cookies and profile gathering and consumer trend mapping blah blah…but do any of us really care? It would seem not. Not YET anyway. Perhaps some blood must spill first. Zuckerberg power over our lives is real and present. He may well appropriately be described as a ‘benign dictator’ but the question for us million users/prols/consumers is how do we protect ourselves if [when?] he ever decides to embrace the darker side of all that influence?